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| What is search engine marketing? |
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Search engine marketing is the process of increasing the quality and quantity of traffic to a website based upon keywords that people use in search engines when searching on the internet.
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| What is an example of successful search engine marketing? |
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Let's say Joe owes a lawn care company in Houston, Texas and he has a website for his business. If somebody goes to google and does a search for "Houston lawn care," Joe's company shows up as the first search result. That is successful search engine marketing!
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| That sounds simple enough. How do I do that for my business? |
There are really three ways that one goes about marketing their website in the search engines.
You do this by 1) choosing which keywords to target, 2) optimizing your website for those keywords, and 3) obtaining inbound links to boost your website credibility and boost your rankings.
Most search engine optimization companies usually are pretty good are choosing some basic keywords to target for your website. And again to their credit, most SEO companies are able to implement standard search engine optimization techniques into your websites. But actually "marketing" your website is where the majority of these SEO companies call short. To learn about how we do it differently, continue reading here. Or learn about the basics of search engine optimization below.
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| Choosing the Right Keywords to Optimize Your Site |
| First, we would like to say that if you hire us for your website marketing, we will work with you to choose the best keywords to meet your goals. Choosing the right keywords requires a combination of knowing how people search for things over the internet, knowing how your individual works and what works best for you, and knowing your industry as a whole. At LocalMarketing.net, we specialize on establishing keyword dominance for your business at the local level, where it is most profitable for you. If you would like to learn more about choosing the right keywords, read the full article here.
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| Optimizing your website – Known infamously as "SEO," aka Search Engine Optimization |
| Search engine optimization is only part of search engine marketing. The optimization part compromises all of the "on site" physical changes and content. For the most part, optimization is the inclusion of relevant keywords in your website that people search for. If you are a lawyer, then you want to include the keyword "lawyer" in your website as well as "legal defense" and other related terms. People search for these terms, and having relevant terms in your website helps to boost your rankings. However there are all kinds of tricks and pitfalls to avoid when you perform search engine optimization on a website. The most common pitfall is "keyword stuffing," where you including lots of related but not necessarily beneficial to the reader content into your site. There is such a thing as optimizing a site too much, and this can result in a penalty for your website in search engine rankings. At LocalMarketing.net we take an aggressive approach to optimization, but we are careful to maintain the professional feel and message of your site. We are able to safely cast a wide net to target a large range of relevant traffic without hurting you in any way in the process. We think in terms of both quality and quantity when it comes to get traffic and customers to your site.
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| Link Building – The More Difficult part of Search Engine Marketing |
| Simply building a website with lots of great content is not enough. Most search engine marketing companies take your website, optimize it, and that's it. Some may submit your website to search engines, but that does little more than get you "indexed" Being index simply means your website is included in the results. If a search yields 700,00 results, there are 700,000 web pages indexed and ranked. The trick to making a making a website show up on the first page of google, or any other search engine, is links. Search engines place huge value on the amount of websites that link to your website. The more places that link to you, the higher your rankings. Of course it is more complicated than this, but that's basically how it works. You may read about how some companies will submit your site to thousand of different directories, but this does little to help improve your rankings. You need links pointing to your website that not only are relevant, but also that have some strength and value. We get your website linked from strong websites that will boost your ranking, and we use our own massive network of websites to "link" your site. When you hire us at Local Marketing for your internet marketing needs, you are gaining access to the linking power of our entire network. You won't find any other SEO companies that will do this for you.
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